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UK toy company Hamleys acquired by Reliance Brand

UK toy company Hamleys acquired by Reliance Brand

Reliance Industries's subsidiary Reliance Brands Limited has announced the acquisition of Hamleys Global Holdings Limited of United Kingdom. Reliance will acquire the company for around Rs 620 crore.

Reliance has signed an agreement with Hong Kong's listed company Sea Banner International to acquire 100 per cent stake in Hamleys. Reliance has a master franchise of Hamleys in India. It operates 88 stores in 29 cities. This company has emerged as the largest toy retailer in India.

Hamleys Global Holdings Limited:

  • Hamleys Global Holdings Limited started in London in the year 1760. Hamleys is the famous global brand of toys.
  • Hamleys has 167 stores in 18 countries. Outside the Hamleys UK, the company has business in Germany, Russia, China, India, South Africa, Middle East and a few other areas.
  • Although still dominated by the $ 11 billion Toy Industries worldwide, Hamleys is dominated.
  • Hamleys had a loss of 92 million pounds in December 2018, while the company earned a profit of 17 million pounds in 2017.
  • Hamleys has been able to expand its toys with a great model of very good quality and wide range. Along with that, it is also a favourite toy company of children.
  • Along with theater and entertainment, the company has expanded its retail network.

After Acquisition:

Reliance Brands will get a major edge with this acquisition and will also emerge as a major company in Global Toy Industries. Reliance will now emerge as a major company in global retailing with this iconic Hamleys brand and global acquisitions of business.

Hamleys ownership

  • Hamleys had previously purchased by China's Cit Banner International for £ 100 million in 2015.
  • It is the fourth time that Hamleys has changed the Ownership.

Hamleys's Supremacy in London:

  • More than Fifty thousand lines of toys are available for sale in this (Hamleys Global Holdings Limited, London) store.
  • It is also a major tourist destination in London. Peoples come to see this toy stores from all over the world and to shop in it.
  • According to a report, more than half a million people visit this store every year.
  • On this store, children from all over the world come to the store to attend various events, presentations of the year and to see the wide display of toys.
Q.1 Which toys company of UK is acquired by Reliance Brand?
A. Barbie
B. Hot Wheels
C. Hamleys
D. NDA Toys
Ans: Hamleys
Q.2 Which Indian Company acquired Toy Company Hamleys of UK?
A. Centy Toys
B. Playgro Toys
C. Funskool
D. Reliance Brand
Ans: Reliance Brand

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