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Horlicks, used as energy supplement for the past 100 years has been bought  by Hindustan Unilever Limited(HUL),largest consumer company of Country.  HUL told on Monday that it has approved the merger of Horlicks manufacturing company Glaxosmithkline, with HUL.  HUL has to spend Rs 31,700 crores for this merger.

4.39 shares of HUL have been kept against GSK's share in the country's largest consumer product deal. Apart from the Nutrition Business of GSK with this deal, the distribution rights of several over-the-counter (OTC), including Sensodyine, Oral Care Brands and Eno, Crocin, have also been received by HUL.

Significantly, Horlicks took entry in India with the British Army after World War I (1914-18). After the entry, Horlicks was given as supplement food to the Indian soldiers in the British Army. After independence, the company introduced Hurlix's marketing strategy to make it the branding of Horlicks, among the middle class family as a great nutrition drink for children's growth.

Although Horlicks brand in England is 140 years old and in the deal with HUL, the company's business in England will not be affected. Its ownership in England will remain in the hands of GlaxosmithKline.